The Executive Level Job Search
It is easier to land a job in an entry-level position as compared to management or executive jobs. The more coveted the position, the more stringent the process, competition, and qualifications.
Your executive position is at the top tier of organization levels. While the benefits and salary are justly luxurious, the responsibilities and sacrifices that come with knowing that you are a vital figure in the success of the company are equally rewarding.
This is why moving on to another role with a different organization is no easy feat. Vacant executive positions are few and far between, and there are less job opportunities for such a high-level job.
In the event that there are vacancies, companies typically go through hiring consultants or hire internally to avoid advertising the need for such high-ranking positions and to handle the matter exclusively and with the utmost confidentiality.
These methods enable the company to filter out candidates and ensure they only have the top talents to choose from. This means that if there is a job opportunity for C-level positions, executives are not likely to stumble upon it successfully on Indeed or LinkedIn.
by William Braham
Social media is easily one of the best tools you can utilize to generate leads for your small business. There are many different ways to leverage the power of social media. In this article, we will be discussing some of the most successful ways to leverage the power of social media marketing to generate more leads for your business.
The following are four ways to get your small business noticed on social media very quickly.
1. Run a Contest
One very effective way to convert a lot of people into new leads is by providing them with an extraordinary incentive. For those that were already interested in what you have to offer, it doesn't even need to be that extravagant. Simply offering up one of your latest products or access to your latest service can be enough.
by Jennifer Gaines
As a small business owner, you will need to invest heavily in content marketing in order to succeed in today's content-driven landscape. Content marketing is an essential component of a comprehensive marketing mix because it can help you optimize branding, generate leads, and cut marketing costs.
Below are some top content marketing tips you should be utilizing.
1. Use Different Types of Content Marketing
For one, you will want to be certain that you are not strictly using one single type of content marketing. Instead, you want to engage in a variety of types in order to broaden the scope of your ability to connect with your audience. Without varying content marketing efforts, a small business could significantly limit the potential to reach new prospects.
by Rand Johanson
The whole point of getting visitors to your website is to have them take some sort of action once they view your content. This could be subscribing to your newsletter or buying one of your products or services. The focus of web copy is to provide the right direction in order to get the visitors to do exactly what you want them to do. The best way to do this is to create a super-compelling call to action (CTA).
If you're struggling with getting conversions or are not seeing the stream of traffic that you were expecting from all of your efforts, then perhaps taking a look at your CTA is worth the time.
1. Put It Out There
Being absolutely direct with what you want your visitors to do is crucial to getting the results that you're looking for. Give them detailed instructions on where you want them to click, where they can find the information that they're looking for, and what they'll get for completing the action. Don't waste time with hints and innuendos, or you may find your site's bounce rate increasing simply because users aren't sure what to do next.
11 Content Marketing Myths Debunked
by Sarah Burke
There’s a lot of content marketing myths circulating the web and sometimes it’s hard to tell the difference between what’s real and what’s fiction.
But finding out the facts is crucial to business.
Because working off of incorrect information is just asking for trouble.
by Grace Carnes
It's been said that for every subscriber of a newsletter, there's a potential to earn at least $1. Whether or not this holds true for your business model will depend on a variety of factors. Email marketing is as old as time and will continue to be a viable marketing method for years to come. Why? Because from an ROI standpoint it's still a pretty cheap way (when compared to other avenues) to market your brand. However, it's easy to burn out your audience or bore them to death with newsletters that simply don't cater to them. Here are a few ways to avoid losing your engagement with your subscribers.
Stop Talking About Yourself So Much
Talk about more than just your offerings. So many online marketers have a "me me me" mentality when it comes to engaging their audiences. What you should be doing is finding the best ways to build a relationship with your subscribers by focusing on their needs. Only then, when you truly understand their pain points can you discuss the right solutions that will make them interested in what you have to say.
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