by Rand Johanson
The whole point of getting visitors to your website is to have them take some sort of action once they view your content. This could be subscribing to your newsletter or buying one of your products or services. The focus of web copy is to provide the right direction in order to get the visitors to do exactly what you want them to do. The best way to do this is to create a super-compelling call to action (CTA).
If you're struggling with getting conversions or are not seeing the stream of traffic that you were expecting from all of your efforts, then perhaps taking a look at your CTA is worth the time.
1. Put It Out There
Being absolutely direct with what you want your visitors to do is crucial to getting the results that you're looking for. Give them detailed instructions on where you want them to click, where they can find the information that they're looking for, and what they'll get for completing the action. Don't waste time with hints and innuendos, or you may find your site's bounce rate increasing simply because users aren't sure what to do next.