by Grace Carnes
It's been said that for every subscriber of a newsletter, there's a potential to earn at least $1. Whether or not this holds true for your business model will depend on a variety of factors. Email marketing is as old as time and will continue to be a viable marketing method for years to come. Why? Because from an ROI standpoint it's still a pretty cheap way (when compared to other avenues) to market your brand. However, it's easy to burn out your audience or bore them to death with newsletters that simply don't cater to them. Here are a few ways to avoid losing your engagement with your subscribers.
Stop Talking About Yourself So Much
Talk about more than just your offerings. So many online marketers have a "me me me" mentality when it comes to engaging their audiences. What you should be doing is finding the best ways to build a relationship with your subscribers by focusing on their needs. Only then, when you truly understand their pain points can you discuss the right solutions that will make them interested in what you have to say.