by William Braham
Social media is easily one of the best tools you can utilize to generate leads for your small business. There are many different ways to leverage the power of social media. In this article, we will be discussing some of the most successful ways to leverage the power of social media marketing to generate more leads for your business.
The following are four ways to get your small business noticed on social media very quickly.
1. Run a Contest
One very effective way to convert a lot of people into new leads is by providing them with an extraordinary incentive. For those that were already interested in what you have to offer, it doesn't even need to be that extravagant. Simply offering up one of your latest products or access to your latest service can be enough.
You will be able to drive a lot of leads by running a contest on social media that encourages social engagement, sharing of the contest, and getting user feedback. A social contest will enable you to attract a lot of new leads without having to pay for them. You will get organic shares of your content and contest from interested parties and prospects.
2. Free Samples
Another great way to leverage social media is by promoting free samples. Everyone loves free stuff. Therefore, a lot of people will become a lead by giving away a sample of your product or service for free. This works very well on social media because people love to share things with their family and friends, and they will thank them for leading them to such a great deal.
Social media is dominated by video content. Video content has soared in recent years. As more and more people continue to watch video content on their favorite platforms, it is only becoming more integral to an effective marketing mix.
Luckily, video content does very well on social media. The best part about video content is that it is highly shareable. The majority of people who watch a video they like will share it with their social network. Therefore, you can get exponential growth with videos.
In addition, you can add various things to your videos to drive even more leads, including a link to a landing page and by using hashtags to get people to notice it. You can even encourage engagement by asking your audience a question or requesting feedback.
4. Add a Call to Action
When you are looking to leverage social media and the various platforms as a lead generation tool for your business, you need to start treating it as one. Thus, you should add a call to action to each and every platform. This can help you generate more leads from interested parties.
In the end, there are so many different ways you can improve your small businesses lead generation efforts through social media. Follow the tips above and you should be able to achieve great results with your efforts.