by Sarah Burke
There’s a lot of content marketing myths circulating the web and sometimes it’s hard to tell the difference between what’s real and what’s fiction.
But finding out the facts is crucial to business.
Because working off of incorrect information is just asking for trouble.
It’s like punishing a dog for eating a kid’s homework. We all know the dog didn’t eat the homework. Dogs don’t even like paper!
I really don’t want you jumping to any conclusions about content marketing. I don’t want you to make any decisions based off myths. And I certainly don’t want you to blame the dog for something he didn’t do.
Instead, I want you and your business to work to the best of your abilities, and that means being informed about the facts.
So that’s why I’ve trawled through the internet and found the most reoccurring and popular myths around, and have worked to debunk them so that you don’t have to.
Content Marketing Myth #1
“The Only Point In Blogging Is To Get New Customers”
Blogs aren’t just about gaining new customers.
Business blogging is supposed to engage, inform and interest all customers.
That includes existing ones.
60% of customers feel a business’s positivity after reading their blog – that’s all customers, existing and potential ones and everything in between.
Just think about that for a moment.
That statistic has nothing to do with gaining new customers, and everything to do with building trust with your wider audience.
Remember KLT – Know, Like, Trust. That’s what blogging is all about.
Through blogging, your customers will get to know you, then they will get to like you, and finally they will get to trust you.
It’s about making real connections, sharing expertise, starting conversations and getting to a place where your customers will let you help them. Where they will let you in, trusting that you want more from them then just their money.
Of course blogging can eventually increase sales for your business. 61% of U.S. consumers have purchased a product based on a blog. But focusing on it won’t help.
The key to good content marketing is focusing on relevant information that is valuable to your existing customer base, your potential customer base and their circle of influences.
Remember that while your goal is to make money, your end goal should be to create a brand/business that people love. Blogging will do that for you.
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