by Jennifer Gaines
As a small business owner, you will need to invest heavily in content marketing in order to succeed in today's content-driven landscape. Content marketing is an essential component of a comprehensive marketing mix because it can help you optimize branding, generate leads, and cut marketing costs.
Below are some top content marketing tips you should be utilizing.
1. Use Different Types of Content Marketing
For one, you will want to be certain that you are not strictly using one single type of content marketing. Instead, you want to engage in a variety of types in order to broaden the scope of your ability to connect with your audience. Without varying content marketing efforts, a small business could significantly limit the potential to reach new prospects.